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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Feb 01, 1953
Page
11
Mrs Ava Lee Clapp, Tobias store display manager, designed Christmas season windows previewing next summer’s bathing styles. Her new North Main Street facing window space showcases color coordinated themes. Photos of her displays have ranked highly in national contests. Her creativity also dresses the exterior of the store.
Tobias store adopts new warm light fluorescent tubes to show true merchandise colors and shades. The system, used throughout the shop, increases lighting effectiveness and enhances shopper comfort and convenience.
Manila AP report says Sen. Gil Puyat urges a cooperative system modeled on Denmark and Nova Scotia to tackle land tenure issues in the Philippines. He cautions that greed and cutthroat competition prevent solutions.
Hong Kong AP report says the Catholic seminary in Suancheng An Hui was shut by the Reds. Rector Rev Fr Juan B Lazpita of Berlitz Spain and two assistants arrived in Hong Kong after being expelled in December 1951 as indigent foreigners.
Tobias store installs Remington Rand Cyclamatic files and Recordak microfilm to speed credit and account handling. A new private automatic branch exchange supports 20 station communications while Edwards Executive Locator locates personnel quickly. The revolving charge plan and second floor credit unit led by Mrs Adelaide Venable streamline operations.
SUN VALLEY IDA AP An Olympic skiing expert says you're never too old or too young to ski Fred A Picard technical adviser to the 1952 U S women's Olympic skiing team says he has seen 1 year old children slipping around on skies In Switzerland he says children usually begin skiing at the age of 4 or 5 and in Norway some skiers are 80 This should come as a big surprise to men of 40 and 50 who claim they are too old to ski
Brindisi Italy serves as a gate for U S warplanes aiding Italy Greece and Turkey. Over the past year 50 supply ships unloaded 360 planes and thousands of tons of arms. Aircraft bases inland host Greece and Turkey crews for assembly and ferrying. Lampshades cleaning tip mentions turpentine and mineral oil mixture.
A 10 page section previews the official opening of Tobias new store tomorrow featuring advance showings of forthcoming lines and fashions.
Tobias expands with a doubled floor area, new shoe and ready to wear departments, enhanced lighting and air conditioning. The project includes a new self service elevator, automatic telephone system, and nine fitting rooms. Expansion cost is 60000 dollars and opening day invites all local women.
Arnold L. Aronson, Tobias’ capable managing director and general merchandise manager for six decades, is praised for his deep family ties to the business and long service in High Point. He attributes success to NYU School of Retailing training and work with Allied Stores, while planning modernized personnel training and stronger store planning for Tobias. He emphasizes civic involvement and a bright future for High Point retail.
Singapore shoemakers fear shrinking trade as rising demand for Hong Kong manufactured shoes raises unemployment worries. They plan to raise the issue with government authorities to seek relief.
Mrs. Annie Bradley joined in June 1931 and Mrs. Ann Holt in February 1932, forming a trio with the Betty Lou shop. The High Point store grew from a six month old South Main Street outlet to a leading retail house with Holt in charge of ready to wear. Bradley and Holt praise the career, and the firm offers two weeks vacation after one year, six months free coverage, Christmas bonuses, and other long service benefits.
Tobias uses polaroid pictures for fast ad material and air mail to Ralph Heineman Co in Chicago for zinc plates, returning to High Point in three days. Fashion illustrations supplement the campaigns as Arnold L. Aronson states quality and fashion precede price, with strong magazine cooperation.
Attleboro Massachusetts reports that New England’s first settlers arrived about 6 500 B C near Twin Rivers Rhode Island before the Pilgrims, drawn by game in a bare landscape shaped by glacial retreat. Carbon 14 analysis underpins the dating.
A sewing corner should be located in the laundry room for small repairs before washing, enabling convenient quick fixes within the routine laundry workflow.
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