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Designer Creates Images For Large Corporations By Stephen Fox
Los Angeles designer Saul Bass, age 55, is a leading figure in corporate identity programs. His work shapes public perception for brands like United, Continental, Lawry’s, Hunt-Wesson, Coca Cola, Dixie, Quaker Oats, Security Pacific Bank, and Ohio Blue Tip. He emphasizes authentic, fact-backed branding and cautions against hollow images.
MENTIONED IN THIS ARTICLE
Los Angeles
Saul Bass
United
Continental Airlines
Lawry
Hunt-Wesson
Security Pacific Bank
Bass
Celanese Corp
Museum of Modern Art
Library of Congress
Smithsonian Institution