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Auto makers debate need for yearly model changes
Detroit reports the auto industry shifting to 1961 models with millions spent to alter existing equipment. Proponents argue annual changes boost economy and satisfy consumer demand for novelty while opponents call it wasteful and unnecessary. Industry leaders cite Ford enduring model T era and VW ongoing yearly prototypes as contrasts.
MENTIONED IN THIS ARTICLE
Detroit
John B. Rae
Rae
Ford
William Mitchell
General Motors
John Gordon
Harlow Curtice
Survey Research Center
University of Michigan
George Romney
American Motors
Harold Churchill
Studebaker-Packard
Falcon
Corvair
Comet
Valiant
Plymouth
Volkswagen
Kenneth S. Crawford