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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Apr 28, 1940
Page
21
Dodge unveils a new convertible with an engine operated top controlled by a dashboard button. The model sits on the 1940 Luxury Liner line with leather interior and roomy seating, including extra rear seats that fold away. Horace G. Ilderton, Inc. of Commerce at Willowbrook Streets is the local dealer.
Thousands of motorists report persistent hard steering on their cars for years. The piece notes rising tire service costs and seeks explanation for the steering issue affecting many makes and models.
Three groups of Pontiac sales executives start a two week tour meeting with 3,700 dealers and 7,000 salesmen at 24 distributing centers. D A Bathrick says the trip is a spring check up revealing record sales through last year and strong first half of the 1940 model run, with unfilled orders up four to five times 1939.
A local column notes traffic light adjustments at Main and English with signs posted to ban parking on the south side from Main to College. It else mocks drivers, lists car dealers and staff changes at English Motor Co and nearby outlets, and closes with a patriotic reflection on car ownership.
H Robinson heads the business management group covering the East South west and part of the Midwest. A second group led by W A Davison includes L K Marshall H W Bygel and D Vreedenberg. Meetings will be held across the Midwest and Southwest to refresh dealers on selling methods and dramatize sales of new and used Pontiacs at Atkinson Motors in Wrenn Street.
The Twilight Beauty Shoppe celebrated a formal opening in new quarters above Mann's Drug Store at 622 North Main Street. Owner Mrs. H. W. Hairr, in High Point eight years, expanded from two rooms to eight booth units on the second floor. Visitors received sweet pea bouquets as the shop maintains Grade A status.
Detroit April 27 The De Soto Division of Chrysler Corp launches a campaign to show how 1940 De Sotos differ from cars two to four years old. A Buyers Guide details wider seats more horsepower and other improvements, aimed at eight million owners of 1936 to 1938 models.
Ford engineers use an x ray diffraction machine to identify sediment sources in fuel and other car parts. The device reveals chemical makeup, detects contamination, and guides improvements in antifreeze, coatings, glass defects, and steel processing at Rouge and beyond.
Horace G Ilderton Inc Dodge dealer announces George W Lowe returns to the sales department to head the used car division. Lowe is a well known automobile man in High Point and has long worked in this field.
De Soto dealer Furniture City Motors at 792 North Main Street is featured in the Buyers' Guide noting its local service, inventory, and neighborhood showroom. The listing emphasizes the dealership's role in the De Soto market and positions it as a key source for new and used vehicles.
A California bound woman with no prior driving experience completed a near 3000 mile solo Chrysler test drive from the Detroit factory. Chrysler official Charles L. Jacobson cites the event as proof of automotive progress and safety. Gate City Motor Company at 115 South Wren Street is the local Chrysler dealer.
A wave of leprosy cases was recently found among native communities in South Africa, signaling a regional health concern and calling for medical monitoring and intervention.
Iceland establishes direct cargo routes to the United States boosting trade links. Officials say new liner services will connect Reykjavik and major U.S. ports, aiming to cut transit times and boost exports including fish products and aluminum.
Students in Brazil plan to host the Olympic Games in Rio de Janeiro this fall. They organize events and coordinate with local authorities to showcase national talent and cultural heritage during the international competition window.
Joe Miller and Willard Lefters seek a permit for a gasoline filling station on the east side of North Main Street between Howell and Ray Streets. The site lies north of Pickett Estate and south of Vernon Idol. A Board of Adjustments meeting will be held May 2, 1940 at 1 30 P M in the BE Ingram Fire Department office on South Wrenn Street. Those wishing to be heard should attend.
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