Local Ad Offers National Outlook in 1940 Classifieds
An April 25 1940 page fragment lists a national advertisement with a New York address and Lexington Avenue contact, hinting at dealer or financial listings in the High Point Enterprise.
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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Apr 25, 1940
Page
4
An April 25 1940 page fragment lists a national advertisement with a New York address and Lexington Avenue contact, hinting at dealer or financial listings in the High Point Enterprise.
Editorials critique a Natchez fire that killed 198 Black residents, urging better inspections to prevent tragedies. The piece also discusses President Roosevelt’s nationwide nonpolitical tour and Mussolini’s wartime press campaign, arguing Italy’s leadership seeks alliance with Germany and public support amid fears of war outcomes.
Citizens and Chamber of Commerce officials question Low census participation as 20 percent report not being visited by enumerators. Local leaders warn the district supervisor that the week may end without full coverage and urge residents to cooperate and ensure an accurate population tally.
The Charlotte Observer criticizes Admiral Taussig for predicting inevitable war with Japan. Army and Navy chiefs disagree, Secretary Hull disclaims involvement, and the paper urges the admiral to restrain his outspoken remarks. The piece notes possible differences if a Japanese admiral made a similar remark.
A quoted remark asserts the Department of State exercises more sway over international affairs than Japan's military, avoiding any talk of war. The statement frames diplomacy as the dominant force in global power dynamics.
The 1876 centennial era tale follows Milton S Hershey a pennsylvanian boy who saved about 200 dollars and started a peanut candy shop in Philadelphia. Distracted by a circus he loses his peanuts but resolves to keep his mind on his business a principle that helped him build Hershey chocolates and later sell his venture for a million dollars before returning to work.
Editor notes Father Coughlin lost followers as Catholics backed the New Deal. National Union for Social Justice members deserted, with Catholics receiving favorable relief shown by a Las Vegas convent supply incident on December 10 1934 including beef cheese sugar and butter. The piece argues such favors helped Catholics vote for the New Deal.
A lone sailor endures a cold night as ports lie under blockade and no sweethearts are nearby. The image evokes hardship faced at sea with blocked harbors and absent companionship.
The remark notes the automobile and talking pictures becoming permanent parts of modern life alongside the enduring presence of Hitler. It frames these forces as lasting fixtures rather than passing trends.
A feature debunks myths about air hostesses once called stewardesses. It notes women must be registered nurses to become hostesses, typical careers last under a year, and they face strict rules on weight, drinking, gum, smoking, and sharing flight stories.
Contrary to belief, air hostesses do not lose jobs on marriage. Applicants must be unmarried, but existing hostesses may continue after wedlock. American Airline requires reading Dale Carnegie and Reader's Digest. Hostesses report reduced airsickness, citing mental state factors.
Article notes airline hostess requirements including unmarried registered nurse status age 21 to 26 height 5 ft 3 in to 5 ft 5 in and weight 105 to 120 pounds. Virginia Bruce’s 5 ft 7 in height would have barred her in real life. A humorous aside and anecdotes about onboard duties follow.
The article outlines six weeks of airline run training for hostesses with pays during schooling and subjects like weather forecasting and aerodynamics. It notes candidates’ questions about personal life, duties on board, and incentives such as travel benefits and vacation.
The State College Press Association opened its session with a banquet at the country club attended by about 100 guests. O. Arthur Kirkman Jr. and C. M. Waynick delivered addresses. Six murder cases are docketed for trial in the Superior Court next week. Mrs. I. T. Mann and two daughters leave for Statesville to visit Mrs. Mann's sister Mrs. Lazenby. Miss Violet Weaver returns from Raleigh after Easter holidays.
Col Charles Lindbergh will inaugurate a new air mail route from Miami to Cristobal Panama starting tomorrow. Chicago treasurer defends city's finances as not broke or wicked and Mrs Herbert Hoover uses a wheelchair after a fall injuring her back at the White House.
A Winston Salem resident picks up a wireless conversation while remarking on old clothes not merely wearable. A Colorado physician aged 57 took his life for his wife 19 to be free, with papers speculating his motive could be his own wish for freedom.
A collage of quotes from Ralph Ingersoll Lester Barlow Henry Grady Norman Selby and Mary Crutcher. The text touches on media, war experiments, the Good Neighbor policy and airline hostess imagery with light humorous asides about berths food spaces and public perception.
Washington April 25 The Agriculture Department presses for a sharecropper amendment to AAA cotton payment rules. The story centers on Thad Snow a Missouri planter who urged changes to prevent landlords from converting croppers to day laborers to keep full payments. Two amendments are drafted one local and one nationwide both aimed at blocking this practice. Snow says he wants the project finished and return home.
Americans consumed more dairy products last year than ever before, a rise noted amid a casual Saturday night scene along Front Street where milk remains a quiet national beverage.
The pitcher Bob Feller gains national prominence after a no-hit game and remains uncommitted about government spending.
The President plans a June nationwide tour after resting at Warm Springs Georgia. Prime Minister Mackenzie King of Canada also plans a vacation. The chatter hints at possible disruption to the Republican National convention as travel calls rise with spring fever.
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