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Newspaper
Hayward Review
Location
Hayward, California, United States of America
Date
Oct 12, 1925
Page
2
The community honors editor George Oakes who served forty seven years in local journalism. He was a trusted, upright figure whose death draws solemn pride and heartfelt mourning from friends, relatives, and longtime colleagues. His passing ends a notable, principled career and leaves a rich heritage.
The text explains advertising effectiveness by four aims: it must be seen read believed and remembered. It notes the need for attention grabbing display clear readable type plausible statements and memorable facts for lasting impact. It also acknowledges that recall is not always necessary though memorable facts boost publicity.
The Review notes a shortage of satisfactory rental homes in Hayward. It argues modern four to six room houses, well designed with attractive surroundings, would rent quickly at reasonable figures. Encourages capitalists to build with architect input and a sensible female advisor to avoid mistakes.
A discussion of Hayward's retail scene notes that many frame buildings from 1876 house large, well displayed stocks. Despite aging exteriors, these shops offer impressive inventories and fit modernizing trends as the town grows toward more brick and concrete structures. The piece praises local merchants who adapt and build on frame foundations.
General Borree formerly state adjutant general and brigadier general in the organized reserve and Nina Ballard were married today in Sacramento. The ceremony was at the bride’s sister’s home and led by Rev. Bryant Wilson, chaplain of the 194th Infantry. The wedding holds local interest due to Borree’s prominence.
W D Barbee of the A B Strode Company Los Angeles spoke at the California Real Estate Association convention on selling homes. He urged agents to know the client number of people in the family religion and social standing and to make prospects their friends while smiling and showing confidence. He stressed three fundamentals know your client know your property and know yourself.
The longtime public servant, who began as a private in the First California Volunteer Infantry during the Spanish American War, organized Hayward’s first military unit in 1906 and rose to adjutant general by 1916. He plans to live on his farm in Butte County with his bride after a southern honeymoon tour.
A narrow real estate pitch notes Hayward faces limited well located sites for homes. Three 500 by 156 foot plots on Sunset Boulevard and a corner lot of 150 feet on Vallejo Street are for sale, described as desirable locations for development.
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