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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Hayti Herald
Location
Hayti, Missouri, United States of America
Date
Dec 18, 1913
Page
2
Vivid lithographed cloth dolls showcase native costumes with bright colors and jelly faces. Movable limbs allow varied poses, and the figures are ready for cutting out and stuffing for display or play.
Enclosed please find 79 cents to mail this coupon. Address to The St. Louis Times for three months and the three Indian Dolls as offered. Include the postal order, not stamps, and name the party to whom dolls will be sent. Return this coupon with your order.
The piece argues that merchant prices depend on true circulation. It urges advertisers to inspect the Herald’s subscriber list before spending, comparing ad value to weighing sugar, and notes that customers would reject underweight goods. It stresses that advertising relies on genuine reach and visibility.
A feature announcing the early publication of a twelve part series on diversification written by G. H. Alford. The piece highlights Alford’s lifetime study of Southern agricultural conditions and urges readers not to miss the first article or any in the series.
Bert M. Moses argues advertising should be timed by audience behavior rather than constant exposure. He suggests small 1 to 3 inch ads on days when department stores and workers’ pay cycles reduce other ads, prioritizing visibility and plain, factual copy over gimmicks.
A witty exchange from Chicago Mec amd Deyi notes a newlywed couple. The wife claims harmony, while the husband has barely two weeks of marriage, underscoring comic marital bliss.
Rube Akers of Caruthersville surprised an old acquaintance by appearing in the city on Saturday after 28 years, recalling a time when they first met on a slave boat on the Parked Deer river in Tennessee, in the past.
An OCR snippet touts a shoe protection product from C. S. Shoe Protector Mfg Co based in Beare Missouri. It mentions various protective purposes and short phrases suggesting market appeal. The readable text is fragmentary and lacks dates or explicit claims.
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