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Newspaper
Hardin County Ledger
Location
Eldora, Iowa, United States of America
Date
Mar 15, 1923
Page
10
A promotional catalog highlights three piece suits from 19.75 to 85.00, Heather Jersey and wool or silk options, dressy jackets, separate skirts and waists, soft crepe draped styles, and extended sizes. It also promotes girls coats 5 to 13, curtain nets, side draperies, and combed yarn vests priced 20 to 48 cents.
Brand new ready made hats offered by Dove Underwear. Each hat is in stock and priced to move, with value-focused messaging and a simple purchase path for customers seeking affordable headwear.
A fashion column extols intimate apparel from lingerie fabrics to silk nightgowns and lounging pajamas. It highlights cotton and chiffon trims, voile and satin finishes, and bold color varieties from greens to lavenders, noting evolving necklines and shoulder strap details. It also surveys bold silk negligees and coordinated bandeau sets for refined lounging.
The article highlights new dress designs featuring elaborate patterns including diamond checks on slip-on sweaters and richly lined costumes for club wear. It discusses high fashion fabrics such as figured silk crepe skirts, single tone blouses, and wool skirts with distinctive buttonhole loops, plus the rising importance of handkerchiefs in wardrobes and coordinated hose choices in sport outfits.
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