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Television as the mass culture engine and its funding
The article analyzes how television dominates modern culture through centralized production and advertising revenue. It details how networks and sponsors control content, the public paying indirectly via ad costs, and calls for greater public oversight and diversification of media. It cites FCC licenses, tax subsidies, and legislative support as pillars of this system.
MENTIONED IN THIS ARTICLE
Mirror of American Life
George Gerbner
Annenberg School of Communications
University of Pennsylvania
University Extension
University of California
San Diego
National Endowmentor
the Humanities
Regents
The
Teleivison
United Nations
Federal Communications Commission
Congress
Ray B. Browne
Center For Popular Culture Aat
Bowling Green State University
Ohio