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Film festival sponsorships fuel Labatt Air Canada bond in Toronto
In early Toronto days the Festival of Festivals attracted Labatt sponsorship and Air Canada backing. Labatt’s view the event as image powerhouse while Air Canada links travel with cinema, reaching millions of flyers. The Cinemateque adds long term creative ties though sponsorships are nearly sold out.
MENTIONED IN THIS ARTICLE
Toronto
Labatt’s
John Labatt
Suzanne Weiss
Cinemateque
Ontario Film Institute
T.O
Balmuto
Stephen Bingham
Alias
Bingham
George Lucas
Lucas
Kraft Foods
Honda
Sony
Bertolucci