Contradictions in mating patterns cross gender lines
University of Michigan psychologist David Buss explains long term and short term mating theories. He argues parental investment drives mate choice with men seeking youth and beauty and women seeking ambition and resources. The piece notes both sexes value shared values, fidelity, and supportive traits, while culture and media disrupt monogamy and raise appearance emphasis. Val Farmer, a Rapid City clinical psychologist, adds context on relationship dynamics.