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End of Air Canada Silver Broom era ends curling sponsorship
A long-time sponsor, Air Canada, exits the world curling scene after 15 of 17 years of backing the Silver Broom. The ICF and fans lament the divorce as costs and PR shifts drive the breakup, with Touram and Venturex complicating travel logistics and price complaints surfacing from Duluth to Montreal.
MENTIONED IN THIS ARTICLE
Air Canada
Macdonald
Tobacco
Bonnie Lassie
David Stewart
Labatt’s
Curling
International Curling Association
ICF
Canada
U.S
Scotland
West Germany
France
Sweden
Norway
Denmark
Italy
Switzerland
Place Ville Marie
Montreal
Doug Maxwell
Europe
Venturex
Touram
Duluth