Gas firms switch from sell to save
American oil companies cut back on direct gasoline ads and push conservation campaigns amid a national shortage. Shell leads with a major summer effort featuring Richard Basehart, while Texaco, Exxon, Gulf, Amoco, Mobil and Shell shift to institutional and conservation messaging. Estimates show total yearly TV ad outlays around 112 million dollars, with Gulf and Exxon giving minimal figures.
MENTIONED IN THIS ARTICLE
Jay Bharbutt
New York
Mobil
Exxon
Gulf
Texaco
Amoco
Shell
Gulf Oil Co
Gasoline Conservation
Shell Oil Co
Richard Basehart
Johnny Cash
Vision
TVB
Standard Oil of
Indiana
Mobi
TV code bars commercials that frighten children
The National Association of Broadcast Television Review Board adopted 10 guiding principles to curb ads aimed at kids. Advertisers must document product claims and avoid exploitative or misleading portrayals, ensuring commercials are straightforward and not sensational. The rules are followed by major networks and about 60 percent of stations.
MENTIONED IN THIS ARTICLE
Washington
Television Code Board
National Association of Broadcast Television Review Board
Boyle style daydreams and zany ambitions
A Hal Boyle column riffs on absurd goals from wild schemes to comic wishes. It playfully blurs reality with fanciful actions like windmill positions, mushroom farming, a denture show, and impossible bets. The piece closes with the editor’s call to return to work and a joke about goosefeathers.
MENTIONED IN THIS ARTICLE
Raquel Welch
Watergate
Hal Boyle
Nail growth and body metrics note by Greeley group
A Greeley League of Women Voters prepared item states nails grow .0646 inch daily and a person has about 750 muscles while exercising roughly 7,000,000 brain cells in a 24 hour period, noting general bodily activity.
MENTIONED IN THIS ARTICLE
Greeley League of Women Voters
Daytime TV Schedule jumble with mixed programs
A cluttered listing shows a daytime TV timetable across channels with varied shows. Includes news, game shows, soap operas, children’s programs, films, and classic westerns alongside later evening arrangements and long-running soap lineups.
Cryptogram and Puzzle Compilation Featured in Daily Cryptoquote
The page presents a cryptogram puzzle with a long list of clues and codes, including a Daily Cryptoquote challenge. It includes a sample code where letters stand for others, with a quotation attributed to Longfellow and signatures from William Arthur Dunker.
MENTIONED IN THIS ARTICLE
Eagle's
Emery P. Townnes
Vancouver Kash
Assall Axydlbaaxk
William Arthur Dunker
Ley
Also Mentioned on This Page
Television Bureau of Advertising
Tele
Wlir
Jack Paar
Palral
Federal Communications Commission
Washington Monument
Boyle
Chinchilla
Vassar
Harvard Yard
Margaret Mead
Big Ben
Denver
KWGN
Koa-Tv
NBC
Krma-Tv
PBS
Kmgh-Tv
CBS
KBTV
ABC
Evan Slack
Mike Douglas
Eyewitness News
Guiding Light
Somerset
Death Valley
Merv Griffin
Lars Ves
Major Adams
NBC News
ABC News
McKale's Navy
CBS News
Channel 2
Denmark
Channel 7
Captain Lightfoot
Rock Hudson
Ap.m
Channel 9
Alec Guiness
Gary Cooper
Jean Arthur
James Ellison
Marcello Mastricanni
Fayt Dunaway
Caroline, Mortimer
Dick Powell
Marlin Balsam
Lea Massari
Daniela Rocca
Omar Shalt
Thomas Joseph
The
Vatican
Marshal Smith
Alan Ladd
Dracula
Chaplain
Reed
Kingdom
Pyle
Bond
Heinrich
RCMU
ALCA
Ejtvzitml
King Features Syndicate
Ivey
Beagtieu Sur Layon
Firtosi
Carnia
Italy
Iere
Aleutian Islands
Henry
By John Liney
Archie
Thoreal
Bob Montana
TVE
Yous
Veronica
Behine Mae
Omigosh
Rex Morgan, M.D
BY Dai Curtis
Joan
Gordon
Barbara
Johnny Hazard
Frank Robbins
MR. Hazard
van Richaard
Cam
Oho Sonp
Abbi
Ai Capp
Jere
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