The Passing Day By WILL H. MAYES
An advisor warns small towns face decline due to prosperity and mobility. He urges cooperative business effort, active marketing, and improved roads and town investment to compete with larger centers. Emphasizes rapid changes demand bold local action and consistent advertising.
Advertising the small town to beat larger competitors
The speaker argues growth hinges on spending to advertise. Quoting Barnum, he notes every ten cents of business needs a dollar of promotion. A merchant suggests five per cent of annual sales in advertising, or one per cent cooperative plus four per cent personal advertising, as a safeguard against decline.
MENTIONED IN THIS ARTICLE
Barnum
Nebraskans Success Story in Small Town Commerce
Fred Anderson built a $300000 yearly business in Cozad Nebraska a town of 100 people and nearby towns and cities. He credits high advertising spend quality goods fair pricing and strong customer care. He urges others to start now and invest five percent of sales in advertising.
MENTIONED IN THIS ARTICLE
Fred Anderson
Cozad
Nebraska
Anderson
AnYnt
Cost to Run an Automobile Reveals Hidden Expenses
A Texas Public Service Information Bureau report presents a two year cost tabulation from a $580 car. Total recorded costs amount to $615 with 14,000 miles driven, 17.5 miles per gallon, and daily running expense at 84 cents. Monthly cost reaches 42.65 dollars and 6.6 cents per mile.
MENTIONED IN THIS ARTICLE
Texas Public Service Information Bureau
Seema
Ae Toe
Ici
Ciltinnstiacieapi
Gerald Cranstons Lady at National Theatre
A photoplay adaptation of Gilbert Fran nkau novel shows a self made man marrying for social gain while a cultured wife scorns love for money. The National Theatre screens the film on Thursday and Friday, June 18 19.
MENTIONED IN THIS ARTICLE
Gerald Cranston
National Theatre
Gilbert Frannkau
Not So Good Mrs. Becker Radio Rivalry in Town
In a local exchange, Mrs. Buckner declares harmony at home, while Mrs. Becker counters with a family radio turning their house into a source of discord. The vignette reflects neighborhood tensions over technology and domestic life.
Local Graham items note visitors and events
Week end visitors include Mr Kent Cooper with his mother in Graham and Mr and Mrs D F Ford of Loving. Rev T E Bowman of Cisco visits, Dan Orr on a business trip to the Plains, Mrs H S Griffin of Dundee in Graham, Miss Fay Moren from Fort Worth at a Lorena McLaren wedding. A county court term draws many visiting attorneys. Notables include Miss Lena Taylor mislisted on honor roll. P L Gibson returns from reunion, aged 88. Marriage license issued to J T Rickman’s residence couple. Postmaster C L Long travels through Hedley and Arkansas. Rain expected in Razorback region.
MENTIONED IN THIS ARTICLE
P. L. Gibson
Dallas
Graham
J. L. McLaren
Real Home Town Loyalty in Minneapolis Schools
A St Paul Minneapolis story notes the city school superintendent read a Bible chapter each morning. Trustees, many Swedes, objected saying no doctrine was taught. He offered students a view of the Book of Books. After a week a spokesman quipped they do not read the Book because it mentions St Paul but not Minneapolis.
MENTIONED IN THIS ARTICLE
St. Paul
Minneapolis
Ford Sets U S Output Record At 7858 Vehicles
Ford Motor Company factories in the United States produced 7,858 cars and trucks in an eight hour day on May 19. The record excludes Ford Canada and foreign plants. The surge follows several weeks of rising output driven by spring business.
MENTIONED IN THIS ARTICLE
Ford Motor Company
Ford
United States
Ford Motor Company of Canada, Ltd
County Agent Appointment Overcomes Farmer Resistance
Taylor County commissioners' court refused to fund an agricultural agent citing farmer opposition while the Abilene Chamber of Commerce Merkel Luncheon Club and 150 Bradshaw citizens funded the position. The county now has an agent and supporters expect broader backing as he proves his usefulness despite initial resistance.
MENTIONED IN THIS ARTICLE
Taylor County
Commissioners’ Court
Abilene Chamber of Commerce
Merkel Luncheon Club
Bradshaw
The Value of a Smile
A boy burned by a live wire is asked to smile for the jury. He cannot, the injured side contorts. the jury awards $20,000. The tale argues the value of a smile and using it while one can.
Mooney Names Top U.S. Newspapers in Order
Memphis Commercial Appeal president C P J Mooney lists his preferred papers in a set order: Boston Transcript Indianapolis News New York Times Dallas News Washington Star Arkansas Gazette and Philadelphia Bulletin. He champions classical studies and notes paper graduates as a standard.
MENTIONED IN THIS ARTICLE
C. P. J. Mooney
Memphis Commercial Appeal
United States
Boston Transcript
Indianapolis News
New York Times
Dallas News
Washington Star
Arkansas Gazette
Philadelphia Bulleton
Labor as a Remedy for Melancholy in Local Opinion
A brief reflection on labor as a cure for sadness notes that workers rarely die by their own hand, implying work as a solace while hinting at the gap between labor and tragic self harm.
Debate Over House Bill 436 On Women Work Hours
Misinformation spread claims that the Thirty-ninth Legislature passed House Bill 436 allowing women to work ten hours on Saturdays as a regular day. The bill failed, keeping the rule that women work nine hours daily with double overtime and a fifty four hour week, with cotton mills allowed ten hours or sixty hours with overtime provisions. Children under fifteen require a permit, rising to allow work in picture shows after June 19.
Set Aside for Jesus Program Highlights
B Y P U program led by Alma Smith features scripture by Alma Smith. Readers include Nina Smith with A Babe in Christ and Bessie Owens in Set Aside for the Masters Service. Ruth Lamons presents Constantly Growing Better and Clematis Taylor speaks on Knowing and Doing Gods Will. Corene Corley hammers Hating the Evil and Loving the Good with a poem by Harry Mayes.
MENTIONED IN THIS ARTICLE
Jesus
Alma Smith
Nina Smith
Bessie Owens
Ruth Lamons
Clematis Taylor
Corene Corley
Harry Mayes
Adele Mayes
Grace Taylor
Naomi Hines
Norris Seybold
Local Marriage Licenses Issued For Six Couples
R B Wims wed Prudie West. T F Ricketts and Mrs S A Dixon. L D Thompson with Altha Mae Whitley. E C Campbell and Mrs Lila Mae Miles Colored. Harrold F Wood and Opal Funchess.
MENTIONED IN THIS ARTICLE
R. B. Wims
Prudie West
T. F. Ricketts
S. A. Dixon
L. D. Thompson
Altha Mae Whitley
E. C. Campbell
Lila Mae Miles
Harrold F. Wood
Opal Funchess
Studebaker reports strong May cash surplus and debt retirement
Prosperity, Ind. June 8 Studebaker President A R Erskine says May cash collections reached 19.6 million and exceeded disbursements by 4.2 million. First five months receipts totaled 54 million with a 14 million excess over disbursements. Bank balances stood at 10.7 million with no loans. May output was 14,492 cars and all plants run at capacity with about 21,000 employees. Erskine had announced in April that all corporate loans would be retired July 1, a target now achieved a month early.
MENTIONED IN THIS ARTICLE
South Bend
Ind
A. R. Erskine
Studebaker Corporation of America Today
Studebaker
Erskine
Corporation
Local Church Roll Call Names Leaders and Clergy
A list of church figures includes Esther McGillan as leader and scripture holder, Trula Hus hines associated with a Bible work, Adele Mayes in a vice role, Grace Taylor, Naomi Hines, and Norris Seybold in a Good section.
Mrs Gladstone and Bishop Share Faithful Quip at Breakfast
A light anecdote from Myrtle Strode-Jackson’s The Light of the Ages recounts Mrs Gladstone entertaining a bishop during breakfast as they discuss Europe’s troubled state. The bishop notes trust in a higher power and Mrs Gladstone quips that Mr Gladstone will be downstairs soon, not keeping him waiting.
MENTIONED IN THIS ARTICLE
Mrs. Gladstone
Myrtle Strode-Jackson
Mrs. Gladtone
New York Evening Post
Forgetful Lawyer and the Telegram Joke
A young lawyer Smith, sent to a distant city to interview a client, forgets the client's name. The firm replies with a sharp telegram that reveals the client's name as Jenkins and Smith as the requester, delivering a witty, sarcastic twist.
MENTIONED IN THIS ARTICLE
Smith
Jenkins
Also Mentioned on This Page
Will H. Mayes
University of Texas
H. H. Clayton
Canton
Mass
Blue Hill Observatory
Kent Cooper
D. F. Ford
Loving
T. E. Bowman
Cisco
Dan Orr
Plains
H.S. Griffin of
Dundee
Fay Moren
Fort Worth
Lorena McLaren
T. F. Rickets
Parsley
Buell Orr
Abilene
Simmons College
30Th District Court
Walter Bruce of
Murray
John F. Crabb
Leonard, Texas
Charles L. Davis
Breckenridge
M.G. Nelms
Frank Specht
G. M. Davis
J. W. Lucas
Fred Baruff
Kit Jones
Jacksboro
Rebekah
Ada Lee Rogers
Ruth Knight
Linnie Findley
Ivan
Roberta Trimble
Throckmorton
Austin
School For the Deaf
Sam Goldwater
Bunger
Young County Singing Convention
Toy
Ollie Hill
Tuscola
Abilene High School
Ruby Dickenson
J. H. Fisher
West Texas
South Texas
Harold F. Wood
Opal Munchess
J. T. Rickman
Precinct No. 1
W. H. Kennedy
Rickman
C. L. Long
Hedley
Texas
Oklahoma
Arkansas
Razorback
Lena Taylor
Graham High School
Vylma Battle Ox
Indianapolis
Firestone
Firestone Balloons
Iles
Cornish & Bates
S. W
B. Y. P. U. Program
Security Electric Co
Esther McGillan
Christ
Trula Hushines