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Newspaper
Grafton Sentinel
Location
Grafton, West Virginia, United States of America
Date
Oct 05, 1900
Page
5
Department sales highlight $3.50 men’s shoes and $1.50 to $2 ladies footwear. Zion brand shirts, fancy hose, and lace trim offered with deep bargains. Carlisle and Amazon boys shoes listed, plus Burley and Stevens Boston makes for girls. Special school shoes for 8 to 12 size ranges.
A readable ad describes new women suits offered at ten dollars with full outfits in wool homespun and navy blue English cloth. Features include inverted pleat skirts, black taffeta silk trimming, lined jackets, and inexpensive values from $20 to $25, promising quality and moderate cost.
A merchant promotes a single price policy and a cash incentive for undercutting. The ad touts fair pricing as the path to trust, claims high customer satisfaction, and highlights a three shoe line including box calf and patent leather options with varied soles and new shape toes. It argues cutting prices reduces profit yet boosts volume.
Our fall millinery show continues this week with hundreds of discerning women viewing. The New York trimmer’s exclusive hats disappointed some, but the display remains the finest artistic seen in the city. French models refined with lighter effects and richer color harmonies, all at modest prices from 8 to 14 for grand hats.
Ready to wear hats arrive with wide range of styles colors and trims. Prices run from 75c to 2.25 dollars with mercerized cotton and silk options including pastel shades and accordion pleated designs. Special values noted in various all silk and mercerized silk hats priced from 1.50 to 10 dollars.
While shopping today, visit Grafton for the largest collection of flannel waists featuring exclusive styles and low prices. All-wool flannel waists sew in at $1, pleated and tucked features $1.50, braid trimmed $1.48 and $2, Fetch flannel $3, plus silk embroidered options in new colors and black.
New white and cream silk caps and Bedford cord and cashmere cloaks for present wear. Infant caps 50 cents, cream Hedford cord coats trimmed with silk braid 1.98. Yesterday’s stock includes gold handles, silver trimming, carved ivory accents and metal bands on umbrellas. Low prices urged for today’s shoppers.
A local retailer touts a fall line of dressy business suits and boys wear at notably low prices. They claim fabric shrinks before cutting, with patterns in oxford grays and fancy worsteds. mens coats, overcoats, and school suits are advertised from $2 to $25, emphasizing value and quality.
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