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Newspaper
Grafton Sentinel
Location
Grafton, West Virginia, United States of America
Date
Dec 21, 1937
Page
4
Readers receive editorials on Fairmont State College reorganization plans, University of West Virginia expansion, and national economic policy. The letters and columns discuss Pelter's proposal, university growth, hospital facilities in Fairmont, and a broad call for swift congressional action to alleviate budget and labor challenges.
The New York Herald Tribune proposes a special session plan to balance the budget, abolish undistributed profits taxation, and make all taxes visible. It calls for committees to revise the Federal tax system, adjust the Wagner Act to protect labor and consumers, and search for economy.
The Moragatown Post discusses advertising ethics from Edgar Kobak and Dean Wallace B Denham. It warns against fear based appeals and suggests brands should first learn what people think and want before crafting messages. It cautions that hype and neurotic fear can harm society and a company’s future.
The author argues that outlets should not rely on fear to sell ads. They claim fear-based messaging damages trust and customers easily see through tactics. The piece contrasts lessons from newspapers with approaches used by radio and magazines.
The administrator’s plan to boost WPA rolls by 350,000 to about 2,000,000 prompts discussion on how best to fund work relief this winter. Direct relief may be cheaper than job programs, yet many argue for permanent value in projects while acknowledging WPA’s defects as a stopgap. The federal strategy to mitigate mass unemployment remains the central issue.
Ruth Herman of Albany New York wrote to Jane Withers after laughing at a film and breaking her leg. The note described Christmas costs and hospital stay and asked for a doll. Jane responded by sending a doll by air mail to Ruth.
Mendel E. Gilman a business man sues a bank alleging an admitted error made him a co defendant in a note suit He seeks damages of one cent in South Bend Indiana on December 21.
Relatives learned of the death of Mrs Jean Plants Walker Hull, 29, in a Wheeling hospital. Funeral arrangements were to be announced.
Columnist Charles P. Stewart recounts an army top sergeant in the Philippines who used a deranged launch to fire on a native village after a patrolman was killed. The piece shifts to a reflection on naval and ground forces risking amok actions and Japan’s reaction, concluding such behavior is not humorous to sober observers.
Residents along the right of way from Parsons to Montrose celebrate the completion of a 12 mile extension, bringing electric service for the first time. The Meepagachie West project links communities and marks a milestone for the Penns organization in rural electrification.
Central Press writer lampoons college life politics and culture with humorous lines. It jokes about a scholar’s paradise a Tammany Hall link to Santa Claus and the popularity of football over basketball. It riffs on social security slogans beet etymology and traffic boastfulness.
C L Holmes aged 55 of Gladesville suffered facial lacerations after stepping into the side of a car in Morgantown. The incident occurred on December 21 and was reported by authorities.
In a lavish ball scene Olga’s money tests Mimi and Jerry’s resolve as a vendetta over inheritance unfolds. Jerry weighs a conditional offer while Bernice lends a quiet anchor with Lionel, and a fraught Christmas visit looms beyond the rose ballroom finale. The chapter closes on anticipation and withheld truths as the party’s glitter masks deeper tensions.
Hollywood's Sam Wood says Greta Garbo is the only glamour girl today though she falls short of Pola Negri Gloria Swanson Norman Talmadge and Barbara La Marr Wood known as the Columbus of Hollywood notes twenty years of watching star types rise and fall He lists new types replacing the old glamour figures including Life of the party Carole Lombard Buddy type Myrna Loy and Claudette Colbert Wholesome Norma Shearer and Treena Dunne.
West Virginia contends for a Rhodes scholarship with $2,000 annual awards honoring Cecil J. Rhodes. From eight districts across six states only four candidates are finally selected after regional weed out. Harvard contributes notably this year with several nominees. Mrs. Cora G. Blair, 79, passes away after a long illness at a hospital. she was the wife of J. M. Blaire of near Parkersburg.
In a duplicate event a South player faced an overcall by West of 2 Clubs after 1 Spade by South. Several lines ensued across tables with North bidding to 4 Spades in one, 2 Hearts leading to 2 No Trumps in another, and doublings followed by No Trump contracts. The article weighs the ethics and outcomes of luring opponents with overcalls, noting how failed attempts can render the bidder foolish and harm partner cooperation. It illustrates the dangers of such tactics with deal details and resulting scores.
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