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Newspaper
Geraldton Express
Location
Geraldton, Western Australia, Australia
Date
Aug 25, 1909
Page
1
A quirky tale shows a man who spent a dime on an ad for a single place and got no customers. He concludes all ads fail and vows to rethink his strategy. The misfire underlines that a better approach, with more appealing aids, could attract ten bites and feed ten men.
A bank advertises advances to farmers for ringbarking, clearing, draining, and water conservation. Loans up to 300 pounds to cover initial improvements, plus up to 200 pounds for half the cost of additional work, not exceeding three quarters of the total value. Limits include 500 pounds per borrower, 100 pounds for breeding stock, and 1 percent valuation fees. Repayment over 30 years for most, 7 years for stock, at 5 percent interest, with preconditions such as ownership, leases, and required documents.
A roster of named justices and officials appears for the Victoria Magistrate District listing numerous individuals including John Hearn A Meadowcroft Joshua Mills W Tt Mitchell S Moore W Moore Morrell E Morrell Sewell Smith Stansfield Bartlett Box Brown Clarkson Cornish Davidson Hamerstey Tolmey Mutchinson Lacey McPherson Mackenzie Maley Stone Urb.
Sunrise and sunset times listed by railway authorities for the state, with phases of the moon and names of officials including John Cunningham and J. Somers among many others. The entry records dawn at about 6.50 to 6.59 and twilight times, plus lunar phase dates such as New Moon on the 16th and First Quarter on the 2nd.
A historic note extols advertising as essential to trade. It argues customers visit stores they've seen promoted, while secrecy about goods harms business. advertised articles reach broader audiences free of delivery costs, drawing in readers of well-read journals.
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