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Newspaper
Geraldton Express
Location
Geraldton, Western Australia, Australia
Date
Aug 23, 1909
Page
1
A London based agency offers 2 to 8 percent trade discounts on a wide range of British and Continental goods including books, stationery, clothing, hardware, machinery, and more. Special quotations on demand and sample cases from £10 upwards. Established 19814. Cable address: Primate, London.
The text argues that clever reasoning in rating would fail to make advertising pay without daily ads. It suggests that a successful advertiser must continuously insert ads, adding new messages each day to sustain revenue.
Advances may be made up to £300 for improvements to security and further up to £200 for additional improvements. Loans to individuals or groups are capped at £2500, with breeding stock limits. Applications require bank forms, valuation fee, and statutory charges including stamp duty and registration. Repayment over 20 years, stock loans 7 years, interest at 6 percent per annum.
A roster of names appears under the Victoria Magistrate District heading, listing justices and officials including John Hearn A Mewlowdott Joshi Mills W B Mitchell J S Moore W Moore J F Morrell R E Morrell W S Oliver Tl Pass E Pope G E Sewell J G Smith Stansfield Bartlett Box Brown M Brown E W Clarkson Tk A Cornish G A Davidson FM Davis H Delage G Hamersley II FE Mamerstey R 11 Holmes R J Tutchinson E F Lacey D McPherson Hs Mackenzie J S Maley PB Stone a Ure.
A list of moon phases appears with dates Last Quarter on the 8th New Moon on the 16th First Quarter on the 21st Full Moon on the 1st. Names such as John Cunningham T Drage S Hoskee Lauder Meehan Mitchell Ryan Teale Walkley Atkins Beaton Fremtin Hearn McKenna Pigeon Ryan Sharpe Gee Wm Jose Kidd Burges Le Burges Dw Boulay L Elliott Hungerford Momit Sir Edw Wittennam Chas Mitchell S Mitchell Phillips are noted in association with voting guidance.
A treatise argues for advertising to boost trade, noting that customers respond to information about articles and that good advertising can overcome secrecy. It stresses keeping quality visible, replenishing fixtures, and using well-read journals to reach buyers beyond local foot traffic.
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