Our Cloak Department Offers Variety and Moderation in Price
The store promotes a cloak department with extensive selection and superior quality at moderate prices, presenting easy choices for customers seeking value and satisfaction.
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Newspaper
Geneseo Republic
Location
Geneseo, Illinois, United States of America
Date
Nov 06, 1908
Page
1
The store promotes a cloak department with extensive selection and superior quality at moderate prices, presenting easy choices for customers seeking value and satisfaction.
The greatest variety of fur scarfs and muffs is shown with furs that are stylish and comfortable. This season features extensive muff and scarf use to match outfits. A large collection of muffs in popular furs ranges from $2.00 to $800.
The feature showcases satin surfaced silks and messaline fabrics for mens and womens wear. Phantom Stripe Messaline at 98c remains a chic option, with fancy silks for waists priced at 78c to 1.25 and other new soft astrous satin finishes highlighted.
Advertises a complete line of gloves including cape gloves lamb knit golf gloves and kid gloves in various styles. Mentions silk lined mochas unlined and mohair options with multiple clasp and button configurations and a price of $1.00.
Snappy coats and suits described with new materials and tailored builds. Emphasis on plain tailored models and trimmed styles, not overly elaborate, with long fitted coats and semi fitted hip styles reflecting Eye catching-yankee trends.
Mothers invited to view a line of fall children’s wear featuring stylish outfits for daughters and coats for infants. The advertisement promises two seasons of wear and highlights bearskin coats for infants.
Bargains on blankets and comforters described with various prices and fabrics. The ad highlights large sizes and soft fillings, noting Marsh Laminated Down Comforters with silky coverings. inquiry ends with a question about needing one.
The description notes a collar that sits full up against the neck and shoulder, with a curved, carefully worked front to resist sagging. Linings are fitted for durability, and the silk is described as double strength in quality, emphasizing a secure, permanent shape.
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