Polaris revives Indian Motorcycle to take on Harley Davidson
Polaris bought the Indian brand to compete with Harley Davidson and attack the heritage side of the business. It invested $17 million to design a new Indian line in 27 months, faster than the usual four years, delivering modern bikes inspired by the 1922 Indian Chief. Starting prices run from $19,000 to $23,000, with Indian Motorcycle of Orange County part of a growing dealer network of over 140 locations, nearly 100 already open.
MENTIONED IN THIS ARTICLE
Harley Davidson
Polaris
Robert Pandya
Pandya
Indian Motorcycle of
Orange County
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