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Life Begins at Forty Furniture Titan Began Building His Empire at 43
Bernard Castro founded a small upholstery and decorating shop then created a convertible sofa bed after age 43. He faced little advertising money but used TV spots showing his daughter operating the sofa. Despite slow start, demand surged as customers embraced his elegant, easy convertibility. Castro, born in Italy, learned upholstery, built a furniture empire, and became a Titan of the industry. There are 60-year-olds who built wealth from perseverance and practical design.
MENTIONED IN THIS ARTICLE
Titan
Bernard Castro
Cuba
Castro
Italy
New York City
Bernardine
Papa