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Business Big Boys Fall Harder in Slump
The biggest corporations saw sales and profits shrink more than smaller firms in 1958. Fortune Magazine analyzes 50 top industrials, 500 biggest, and overall sectors, showing big firms fell 8.2 percent in sales and 20.8 percent in profits, while broader groups declined less in sales though profits slid sharply. Major players like GM, Jersey Standard, Du Pont, and Gulf Oil lead in profits and sales, with AT&T often outranking in assets and including merchandising and communications shifts. The era’s large firms faced no stronger stabilizing effect from scale during the recession.
MENTIONED IN THIS ARTICLE
New York
Et Yii
Fortune Magazine
General Motors
Jersey Standard Oil
du Pont
Gulf Oil
Texaco
U.S. Steel
California Standard Oil
General Electric
Socony Mobile Oil
Bethlehem Steel
American Telephone & Telegraph
Jersey Standard
Ford
Socony Mobil
Gulf
Swift
Western Electric
A.t.&t
Sears, Roebuck
Socony
Mobil
Diana
Standard Oil
California
New York Stock Exchange
Wellington
Kansas City
Kansas Town
Sharp
Pike