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Newspaper
Garden City Telegram
Location
Garden City, Kansas, United States of America
Date
Jun 24, 1959
Page
8
AP report notes repetition keeps messages in viewer minds and enhances brand recall. Agencies push threefold repetition and long time slots. costs range from 3500 to 30000 dollars per spot. Industry shifts toward sponsor identity over immediate purchases, with MPO a major player.
Sedgwick County schools received 10215 from the surprise estate of Jim Ross a 77 year old junk man killed December 19 1955 Probate Judge James V Riddell Jr closed out the case approving final payments including attorney and administrator fees and 4875 to a pest exterminator The deceased hoard of 17702 required de bugging before bank deposit Detectives continue to pursue clues in the unresolved murder case in which suspects have yet to be charged
Dr George W Crane discusses a case where a five year old girl Carol from San Bernardino to Lancaster was guided home by a neighbor who carried a Bible. The piece warns that criminals may feign religious interest to steal from churches and charities, urging caution despite appearances.
Dr Robert R Newell testified that about 10 percent of radiation injury from atomic dust remains after exposure, challenging the idea that the body fully recovers from such doses. He noted most damage is not rapidly reversed and discussed long term effects as hearings on hypothetical US bomb attack continue.
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