Government won’t buy Shields anti smoking ads
Brooke Shields denounces government for deeming her an inappropriate model for a teen anti smoking campaign. She and the American Lung Association pledge to proceed with ads funded by donors and the tobacco industry accused of pressuring the government to pull support. Two commercials have aired and a print poster depicts Shields with cigarettes as earrings.
MENTIONED IN THIS ARTICLE
New York
Brooke Shields
Miss Shields
American Lung Association
Edmund C. Casey
Department of Health and Human Services
Casey
Calvin Klein Jeans
Francesco Scavullo
The
Lung Association
Minority support for pressure groups in TV programming
Surveys for NBC and ABC show a minority backs efforts to influence what airs, with 6.6 percent of respondents in the ABC study saying Moral Majority members support such moves. The ABC survey contacted 1,400 adults by telephone March 27-30 and notes most viewers, not groups, hold primary responsibility for acceptable content. Procter & Gamble withdrew ads from 50 programs last season over sex and violence concerns.
MENTIONED IN THIS ARTICLE
New York
ABC
Coalition For Better TV
Procter & Gamble Co
Advertisers scrutinize TV programs for decency levels
Procter & Gamble disclosed withholding ads from a dozen programs for being too sexy or violent. PepsiCo, ITT, Kraft Foods and others also screen content to ensure ads appear in appropriate contexts, with Falwell's Moral Majority influence noted.
MENTIONED IN THIS ARTICLE
New York
Procter & Gamble
America
Abc-Tv
James Duffy
The
Cincinnati Enquirer
P&g
Also Mentioned on This Page
Brooke
Department
New York Daily News
House
Oversight and Investigations Panel
Energy and Commerce Committee
Shields
M. D. Niedens
Chiropractic
Garden City
Dad
Baron OF Beef
Turkey
Hilton Inn
E. Kansas
Roper Organization Inc
NBC
National Survey Research Group
Coalition For Better Television
Vironment
Pepsico
al Goetz
Jerry Falwell
Moral Majority Inc
John Lowden
International Telephone & Telegraph
Lowden
Falwell
R.E. Buchanan
J. Walter Thompson Advertising Agency
Los Angeles
Kraft Foods
Kraft
Buchanan
Sears
Tra
Ft All
Easy Living
ON Craftsman
Craftsman
Kearney
Nevada
Sears. Roebuck and CO
N. Main
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