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SpongeBob to Star on Veggie Packages in Licensing Push
Nickelodeon will feature SpongeBob SquarePants Dora the Explorer and Lazy Town characters on bags of carrots spinach oranges tangerines and clementines in new licensing deals with Grimmway Boskovich SGST Specialty Sales and others. The moves aim to promote healthier eating while balancing nutrition with entertainment amid concerns about childhood obesity and marketing to kids.
MENTIONED IN THIS ARTICLE
Nickelodeon
SpongeBob Squarepants
Dora the Explorer
SpongeBob
Sherice Torres
Viacom Consumer Products
Sesame Street
Cookie Monster
Boskovich Farms
Dora
Grimmway Enterprises
Sgst Specialty
SpongeBob and Co
Clifford the
Big Red Dog
Annie
Arthur
Stonyfield Farm
Cathleen Toomey
Toomey
Stonyfield
Breyers
Kellogg's
Torres