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UFC grows from near bankruptcy to mainstream combat sport
After investors bought UFC in 2001 the firm rebuilt under Dana White with Spike TV ties and a rising pay per view audience. The sport now seeks nationwide legality and European expansion, while stars like Chuck Liddell earn millions and the UFC courts advertisers wary of its violent image. A Tito Ortiz versus Ken Shamrock rematch at Mandalay Bay was anticipated to top half a million pay per view buys.
MENTIONED IN THIS ARTICLE
New York
Ultimate Fighting Championship
UFC
Dana White
Spike TV
White
Chuck Liddell
London
Marc Ratner
Nevada Athletic Commission
John Mulkey
Wachovia Securities and Bear Stearns Co
Ratner
Zuffa LLC
Mulkey
Royce Gracie
Liddell
Louisiana
Iceman
CNN
Ken Shamrock
John McCain
Arizona
Nevada
NAC
Lorenzo
Frank Fertitta
Spike
Las Vegas
Burger King
US Army
Taco Bell
Kevin Kay
Kay
Chris Leben
Forrest Griffin
World Wrestling Entertainment Inc
Securities and Exchange Commission
WWE
USA Network
Tito Ortiz
Shamrock
Mandalay Bay Hotel