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Celebrity pilots boost fame for big aircraft makers
An Associated Press survey notes top manufacturers Beech, Cessna, Learjet, and Piper value celebrity owners like Thurman Munson, Arnold Palmer, John Denver, and Leonard Nimoy to boost brand image though direct advertising with stars remains rare. It cites reps stressing tested performance and the potential influence on buyers, while highlighting Denver and Reeve as notable pilots linked to Learjet and others.
MENTIONED IN THIS ARTICLE
Paul Stevens
Associated Press
Wichita, Kan
Warren Burger
Mr. Spock
Thurman Munson
John Denver
John Q
Frank Pedrosa
Beech Aircraft Corp
Karen Borger
Piper Aircraft Corp
Lock Haven
Arnold Palmer
Cessna Aircraft Co
Cessna
Dean Humphrey
Palmer
Humphrey
Burger
Osmond
George Kennedy
Vermont
Richard Snelling
Denver
Gates Learjet Corp
Red Adair
Houston
F. Lee Bailey
Beech Aircraft
Munson
New York Yankees
Merle Haggard
Arthur Godfrey
Baltimore Colts
Bert Jones
Piper's
Leonard Nimoy
Mr. 3Pock
ABC
Chris Schenkel
Jimmy Stewart
Mario Andretti
Alan Higdon
Gates Learjet
Learjet