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Newspaper
Fort Wayne Weekly Sentinel
Location
Fort Wayne, Indiana, United States of America
Date
Feb 13, 1907
Page
6
Factory prose describes loom ends or mill ends. Short remnants from 44 yard to 10 yards long are bundled and sold by weight, always cheaper than raw material cost. Buyers can secure room ends of many kinds by persistent buying as weaving season ends.
Fort Wayne shoppers flock to the Every Lady sale as loom ends flood the floor with massive markdowns. Hundreds of yards of Dercaline, Cambrics, Trico, and Ginghams offered at fractions of regular prices. The event touts 4 to 10 yard lengths with low per yard rates, plus socks, handkerchiefs, and blankets at deep discounts to clear stock.
Announcement of a broad end sale featuring 1000 yards of ribbons and laces up to five inches wide at 12 1 2 percent, Torchon laces, hundreds of handkerchiefs, parasols, cushions, linens, and other sewing notions. Various items priced in low cents, with discounts on underwear and numerous dress trimmings.
A bold retail pitch promises a multitude of mill remnant bargains at a sale described as eclipse of prior efforts. The plan targets quick sales and many satisfied customers as the centerpiece of the campaign.
Loom End Sale features ladies petticoats and dressing sacques with prices around 69 cents and 31 25 yard for silks. Includes heavy taffeta and crepe de metier silks, remnants, Damask, napkins, table linens, and bloom of discounts across linens, linens, and trimmings. Numerous named fabrics, colors, and yardage offered at reduced prices in a period style sale.
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