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Newspaper
Fort Wayne Weekly Sentinel
Location
Fort Wayne, Indiana, United States of America
Date
Apr 07, 1909
Page
7
In the Springtime Easter millinery season a woman's crowning glory is her hat. The Easter hat is the focus of the costume and staff pride in fitting each customer with a becoming and stylish model. The latest style thoughts in millinery are featured here.
We present the newest Easter gowns and suits with stylish touches in stock. Choose a tailored suit or an elaborate outfit, all fashionable and rightly priced. Easter special in Tailored Suits, $25 values, at $18.50 each.
Easter waists in cotton silk linen and lace entice shoppers with deft trims and dainty styles. Specials include White Linen Waists at 1.00, White Lace Net and Ecru at 3.00, and Silk and Lace waists from 5.00 to 25.00.
The store presents Easter styles for infants to teens with a range of garments and accessories. Infants dresses, mull headwear, bonnets, undergarments, shawls and jackets priced from fifty cents to five dollars. Children's dresses for two year olds and up in ginghams and lawns, plus junior tailored suits at sixteen fifty.
The article argues corset correctness determines gown fit and praises American made corsets as best for the American woman's figure, emphasizing quality and proper shaping.
The ad touts Warner's corsets as achieving subtle grace and perfect shaping for style and figure comfort. It claims Warner's corsets do for the wearer’s form what it needs, implying superior fit and elegance from their product.
After the Easter dress question, shoppers find laces trimmings and ribbons in endless variety. Neckwear veiling and novelties in jewelry belts and handkerchiefs range 25c to 1.25 a yard or piece. Dutch collars back combs jabots and more priced 25c to 1.00. Special silk petticoats in all shades offered at 5.00 each.
A sale feature highlights muslin underwear with fine materials and trim details. Long skirts with embroideries and laces range from 1.00 to 12.50. Combination suits and corset covers in cambrics and laces priced 0.50 to 3.00, showcasing French hand-made undergarments.
Advertises milady toiletries with prices for soaps violet powders hand kerchief extracts and face creams. Items include 3 cakes of soap for 19c violet Chantilly powder 20c box and various powders creams and waters priced from 10c to 50c.
Our glove shop highlights a seasonally updated range from Perrin, Reynier and Tre fousee with prices from 50c to $3.50 a pair. Available are long kid gloves in 12 and 16 button, silk gloves in several shades, and Perrin’s men’s kid gloves priced $1.50 to $2.00 per pair. Better buy your Kid Gloves now.
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