17 Dec 1911
Page 1
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Newspaper
Fort Wayne Journal Gazette
Location
Fort Wayne, Indiana, United States of America
Date
Dec 17, 1911
Page
1
Our Children's Department offers real value with suits from $2.00 to $18 and overcoats from $2 to $25. The ad promises strong bargains across a wide range, inviting shoppers to compare prices and quality in this department.
Our selection features fur trimmed overcoats priced from 12 to 73 dollars in various currencies. The silk lined Kersey with Persian Lamb collar is offered at 30 dollars, designed for men seeking full dress fit or stylish outerwear.
A brief listing of diverse suits offered, including Indian, police, squaw and baseball designs.
Advertisement lists combination sets including tie clasp and pin, suspenders, garters and arm bands, hose and tie, hose tie and handkerchief, and initial handkerchiefs in a leather case. Prices range from 50c to $1.50.
A local retailer promotes festive Christmas boxes that include ties, handkerchiefs, and gloves. Shoppers can have items placed inside the boxes for a ready made gift presentation with optional wrapping.
A locally sold full dress shirt designed exclusively for the store draws attention for its easy fit and quick wear. Priced at $1.50, the same as the longer-to-don shirt, it sparks chatter among customers and calls the design a smart advance.
A fragmented ad urges shoppers not to buy any umbrella until seeing a stock with hundreds of new handles. It touts umbrellas offered from $1.00 to $12 and claims the handles and umbrellas are as good as those found in stores charging five dollars.
During the next six days the store offers a special line of suits priced at 13 50, down from 15, featuring Hart Schaffner and Marx and Socomore models that normally sell for 20 to 25 in other shops, promising a value bargain.
A store ad promises the greatest weeks in history with holiday goods and special prices on suits coats and apparel. It notes ten extra salesmen and urges customers to trade early in the week, aiming to attract shoppers with urgent seasonal deals.
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