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Newspaper
Evening Huronite
Location
Huron, South Dakota, United States of America
Date
Nov 29, 1937
Page
8
Chevrolet unveils 1938 Master and Master Deluxe lines at the local auto show with refinements across performance, safety, and style. The new Tiptoe-matic clutch, redesigned front ends, and enhanced trunk and upholstery options highlight a broader package aimed at economy and reliability.
Automatic cooling with thermostatic by pass and high capacity centrifugal water pump drives a four blade fan. Cylinders and valves are cooled individually for full water jacketed protection. An integrated air cleaner and intake silencer trap dirt and grit. Improved automatic starting idle control and spark advance ease operation. American made autos favored in Iceland.
The 1938 Willys debuts at the Huron Auto Show promising economy and style. It features a larger front seat, ample luggage space, streamlined design, and a solid steel body with safety glass. The engine reduces moving parts, while the glide ride and over‑sized brakes emphasize comfort and reliability.
The article notes that front and rear bumpers and the spare tire, previously listed as extra, are now standard equipment on all 1938 Chevrolets. It also describes a baffle plate extending from the radiator grille to the core, directing air flow in cross winds and giving the front end a solid side view.
Rome dispatch reports Premier Mussolini pursuing religious tolerance toward Ethiopia's 16 million natives while expanding Catholic missions. Eight churches and numerous schools, clinics, and dispensaries rise under his orders as he estimates 800 priest missionaries and 1200 nuns needed to aid Italianization amid shifts in other sects. A religious census is ordered revealing about 1700 Protestant natives with 580 tied to foreign missions.
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