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Leadership Demands Action and Low Prices
Leadership demands action. A Montgomery Ward & Co. advertisement argues that despite unemployment there is buying power with $840 million weekly payroll and $27 billion in savings. It asserts commodity prices are at lows, urges buying now, notes Byrd Antarctic Expedition promotion and a mailing of 10 million announcements to customers to boost sales and loyalty.
MENTIONED IN THIS ARTICLE
Spirit of Progress
Montgomery Ward & Co
Michigan Boulevard
Chicago
America
Action Montgomery Ward & Co
Dunedin
New Zealand
Ward