04 Oct 1934
Page 1
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Newspaper
Elgin Echo
Location
Elgin, Iowa, United States of America
Date
Oct 04, 1934
Page
1
Advertising rates list published for various notices including card of thanks in memoriam and resolutions of respect, plus school notices and obituary poetry as regular advertising.
A Milford Delaware Chronicle reprint argues morals and honesty matter in business beyond Sunday. It notes some sellers push deception with takedowns and tips to win orders, but warns such reliance on clever tricks yields inferior goods and fading customer support over time. A durable firm earns trust by fair dealing and reliable quality.
The text explains the law of percentage in advertising and selling by percentage. It argues that a merchant should advertise in newspapers with broad reach and strong prestige to maximize response. It notes that larger audiences yield better results even if raw subscriber counts differ, emphasizing quality of readership over sheer numbers. It compares peddlers and merchants and stresses newspaper value for advertisers seeking results.
A terse line from Lake Minnetonka residents celebrates good fortune in daily life with hopeful notes about community spirit. Local readers reflect on everyday luck and share quiet optimism for the days ahead.
A Dexter Statesman editorial rails at those who refuse work, arguing government aid favors the lazy and comparing modern welfare to ancient charity. It condemns the idle rich and the unemployed alike, insisting that if you refuse work you must not eat. The piece mocks luxury, war profiteers, and cultural elites while urging enforced labor.
Fall ripening tomatoes show richer red inside. Shell Rock creamery markets three skim milk lots, processes via wet casein to 300 pound cans sent to Oelwein then dried for Chicago. Rural teachers praised yet face challenges without district support. Historical notes on the Stellmacher family music book, plus a sheriff sale notice in Fayette County detailing property description and sale terms.
J L Phillips sold his farm and advertised a public auction four miles south of Elgin on the Elgin Wadena road. A J Gehring offered dry white oak posts at five and a half cents. The Elgin Canning Co closed for the season with a strong year, about 1,000,000 cans processed and 250 workers employed.
Voters react to Secretary Morganthau’s claim that billions can be spent without raising taxes. The Monroe Republican notes skepticism about continuing current policy and a prolonged recovery that could impoverish the public for years.
Sumner held the But termakers Frolic Thursday. Aileen Culver was taken to Mercy hospital in Oclwein Saturday evening for an appendicitis operation. Arlington News reports the Charity Chapter Order of the Eastern Star of Elkader observed its fortieth anniversary at a Mason City meeting Oct. 8. Town Odd Fellows and Rebekahs plan an annual session in Mason City the week of October 15 to 19, with about 4000 attendees expected to visit the Iowa L O Home in Mason City.
The passage humorously critiques cannibalism fears and psychology, suggesting thin people are amused by fat ones and a psychologist probes secret thoughts for salacious interpretations. It notes a plan to market higher-priced goods to the moneyless. Mr Edward Kroeger and Mrs Kroeger, and Clarence Holz, visited Muscatine over Sunday at Borchardt and Holz homes.
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