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Newspaper
Elgin Echo
Location
Elgin, Iowa, United States of America
Date
Mar 16, 1939
Page
6
John argues that public confidence is the key to successful used car merchandising. He cites Chevrolet’s Holler on leadership and outlines five principles: maintain public trust, offer cars as represented, properly recondition vehicles, price to current market, and uphold Northeastern Iowa’s used car market reputation.
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