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Newspaper
Elgin Echo
Location
Elgin, Iowa, United States of America
Date
Jan 26, 1911
Page
3
The article recounts a long dispute with a periodical called the Weekly over advertising changes and alleged libel. It details a New York attorney probing the Postum Works, interrogating twenty five workers who testified that products meet labeled ingredients. The piece stresses factory cleanliness and quality, and dismisses the Weekly as sensational and biased.
In Battle Creek Michigan on December 30 at 11 a m the undersigned certify that no printed testimonial by Postum Cereal Co Ltd lacks a genuine signed statement. They note the company has received over fifty thousand genuine letters and has never knowingly made untruthful claims. Signers include M K Howe L J Lamson F C Grandin R M Sterrett Cheston Syer Charles W Green Harry Burt C W Post H C Hawk.
A detailed defense from the Postum Cereal Company denies misrepresentation about Grape-Nuts and Postum claims, arguing testimonials are genuine, calories not nourishment measures, and that nutrition stems from digestible, pre-digested foods. The document refutes alleged paid testimonials and attacks on doctors, stressing integrity and scientific support.
We recall being attacked and defending with facts before the Public. A scrap is comforting when right. In the case rarely tried an appeal was taken to higher courts. We have faith in American tribunals. Our suits against the weekly have not yet been tried for libel.
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