Advertising Proves Worth in Local Newspapers
Dr. Samuel S. Talbert from the University of Mississippi cites several recent cases showing advertising boosts in sales. Appleton Wisconsin home appliances rose 78 percent with a Buy Now push, while Santa Rosa and Cleveland campaigns generated substantial auto and bank gains, underscoring local papers as key sales channels.
MENTIONED IN THIS ARTICLE
Sammuel S.talbert
Department of
University of Mississippi
Talbert
Appleton
Wisconsin
Santa Rosa
California
SSO
AcYou
Cleveland
Camnden
New Jersey
Jersey City
A Family Trip From Washington to Gettysburg and Ocean City
The narrative recalls a Washington to Atlantic City and Ocean City drive with siblings and parents. A rainy Atlantic City visit disappoints while Ocean City charms the group. En route they see Lancaster County Amish country, mushroom barns, and battlefield sites at Gettysburg and Antietam. The Piper family ties to the Antietam battlefield and a clock-collecting collector add personal arc.
MENTIONED IN THIS ARTICLE
Washington
B. C
Atlantic City
Gettysburg
Poppa
Hagerstown
Antietam
Piper Farm
Sharpsburg
Sunday visitors in area households note cordial calls
Point Pleasant residents Mr and Mrs EF L Eskridge spent Sunday evening in the Henry Ruddick home near New Providence. Several Cedar Falls residents and local families visited in the RK Hs home Sunday including Axel Rasmussen Gylen Hildebridge and Barbers. Afternoon guests included Mrs Clayton Prescott and children of Steamboat Rock and Mrs Fred Struck of Eldora and Mr and Mrs Art Brandt of Hubbard.
MENTIONED IN THIS ARTICLE
EF. L. Eskridge
Henry Ruddick
New Providence
Axel Rasmussen
Gylen Hildebridge
Cedar Falls
R. H. Papenfuss
Clayton Prescott
Steamboat Rock
Fred Struck
Eldora
Art Brandt
Hubbard
RK. H
Papenfuss home hosts Sunday evening gathering
Mr and Mrs Paul Taber and Lynn and Richard Sampson spent Sunday evening at the R H Papenfuss home. Mr and Mrs Dean Eggleston were Sunday afternoon callers in the Cecil Eggleston home at Gif ford.
MENTIONED IN THIS ARTICLE
Mrs
Dean Eggleston
Cecil Eggleston
Gifford
Eldora area notes: businesses, bridges, and wartime to peace time
Yesterday W Lambprecht sold his meat market to Robb and Steltz. The Clinton Bridge Company won a 4350 contract to remove the iron bridge at Iowa Falls and build a new span at Gilford crossing the Iowa river, with four iron cylinders under the bridge at Gilford. The new Lewis Block uses premier brown pressed brick by Dewey Tower of Eldora, who produced 500,000 bricks last year for major projects. 60 Years Ago notes recount Underwood’s death at El Caney, Chester Reed’s pharmacy search, City Engineer Phillips’s daily water pumped, first National bank plans, and Eldora veterans’ war induction, with campus speakers and a civic procession. War to peace time highlights include wallpaper and paint store opening, extended explorer trip by Dr. Horton near the Arctic circle, Ann Griffel’s golf titles, and the Central States Diesel engines installation for Eldora power, plus wartime hemp plant conversion to North Central Iowa’s Marcon ballroom.
MENTIONED IN THIS ARTICLE
A. B. Underwood
el Caney
J. D. Conger
John S&s. Conger
Underwood
Eldora
Chester Reed
Highland Park
Des Moines
Phillips
First National Bank of
Riggert
New Enterprise
Fred W. Horton
Winchester
Arctic Circle
Iowa
Iowa Falls
Marcon
Co. H
Steamboat Rock
W. R. Williams
Bessie Steinberg
J. Willard Caldwell
Board of Education
Frank Stielow
United States
Stielow
Wayne Janssen
Pine Lake
Hubbard
Moore Bros
Marbet Rock
Pine Lake Country Club
Si Bowman
Recession Sparks Buy Now Push and Local Developments
Nationwide auto dealers urge immediate purchases citing rising production and improving steel rubber plastics and glass industries. In Steamboat Rock a new school building ceremony drew 500 attendees while Pine Lake expands with a 200 foot well and water works grant sought by the town council. Local officials announce hospital appointments and an essay prize winner as public notices detail executor and administrator appointments in Hardin County Iowa.
MENTIONED IN THIS ARTICLE
Detroit
Steamboat Rock
W. H. Soper
Eldora
Ilth Judicial District
Fort Dodge
Orville Peterson
Hawarden
Eldora Memorial Hospital
John D. Wooten
K. S. Wooten
Union
Iowa State Safety Council
Social notes from Eldora area gatherings and trips
Dinner guests at the Mabie and Moore homes include Floyd Mabie Jacque Line from Greensboro N C Thelma Mabie Des Moines Ruth Fullerton Rockford and others Nearby celebrations mark a sixth birthday at Hubbard with George Hornung Laura Mable attends a Sigma Kappa convention in Biloxi MS with side trips to New Orleans The Brindle Europe cottage tour spans eight weeks visiting multiple countries The Eldora community hosts include Reisinger Hellmich Arnold Wesplake Hauser Callaway Lyon Neubauer and Jeske families plus several visiting relatives and a wedding trip to New Hampton All events occur within a busy social calendar across Ottumwa area towns with guests from Rockford Waterloo Beaman Des Moines Seattle and beyond.
MENTIONED IN THIS ARTICLE
Alice Mabie
Floyd Mabie
Jacqueline
Greensboro
N. Car
Thelma Mabie
Des Moines
Frank Cowell
Waterloo
Ruth Fullerton
Rockford
Tom Moore
W. R. Bavender
Robert Hornung
Hubbard
George Hornung
Robert Fuller
Owasa
Max Mable
Beaman
Laura Mable
Laura Brindle
Biloxi
Miss
Sigma Kappa Sorority
New Orleans
Lillie Reece
Eldora
Dale Hauser
Janet Brindle
Europe
Italy
Austria
Switzerland
Germany
Belgium
Holland
England
France
Spain
Portugal
New York
C. A. Reisinger
John Hellmich
Harold Moore
Ray Stover
Local families host gatherings and visits across Iowa Falls area
A sequence of social calls and dinners describes neighbors visiting at multiple homes in Iowa Falls Hubbard Whitten and surrounding towns. Guests included the Bal vance Nagssen Fienne Beggs Jeske Swenson Hoff man and Bachman households among others. Several children were noted at gatherings and one boy headed to Church Camp at Ackley for the week.
MENTIONED IN THIS ARTICLE
Floyd Beasley
E. Babcock
Bruce and
Douglas
Susie Brady
Carl Steinfeldt
Patty
Harold Kndvel
Sandra
Lewie Pengins
Vera
Minnie Mitterer
Vickie Mitterer
Ralph Balvance
Adrian Bachman
Bobby
Bob Smith
Ed Nagssen
L. E. Babcock
Homer Diehl
Herman Hoffman
Paul Hoffman
Barnard Trout
Erio Hoffman
Jones Park
Iowa Falls Suday
Ed Fienne
Myrtle Farrington
Linda Farrington
Harold Freese
Larry Jeske
Martin and
Alferd Chrisman
Whitten
Alfred Chrisman
Larry Jessie
Charles Swenson
Margaret
Jessie Swenson
Fred Swenson
Clifford Ayers
Bid Swenson
Charlotte
Iowa Falls
Wendell Sayer
Sandra Hale
Pat Matthews
Carole Dougan
Pat Mathews
Patty Mathews
Lewie Broer
Dean Smith
Ed Nassen
W. M. Etherington
Nevada
Raymond Lister
Deep River
Frank Ross
Martin Struck
Karen
Oscar Jeske
Danny Lee Bachman
Ackley
Saturay
Also Mentioned on This Page
Eldora Herald-Ledger
Hardin
Herald-Index
Iowa Press and
National
George R. Stauffacher
Clarence Sallee
Adv
Mxr
Dosle Felton Society
Grice Protheroe
Katherine Piper
Marcella Parker
Snoop Foreman
Patl Mason
Linotypes
Marion Peters
Herman Ninnemat
Dale Peshia
Gene Peshia
MPS
Atlaetic City
Arnolds Fark
Ocean City
Atlantic Boulevard
Virginia
Maryland
Pennsylvania
Lancaster County
Piper
Webster Piper
Ike
Hamlin
Alexandria
Point Pleasant
Col
A. P. Mason
International Auctioneers’ Association
Carpenter Auction Institute
Trenton
W. J. Murray
First National Bank
J. H. Bales
W. J. Moir
W. Rathbone
A. W. Crossan
H. S. Hammond
O. A. Ryan
Earl Crossan
J. R. Winnett
Army
Uncle Sam
N.C. Morse
Mr. Hice
J. R. Files
Emery
Albert Steinberg
Camp Pike
Little Rock
Ark
Ann Griffel
Central States Electric Company
Robert Ferguson
Central States
W. 5.’ Mosely
Détroit
U.S. Press Assoc
State OF
Hardin County
Onna Bean
Lucinda Vo Blackmun
Nated
TL. Muller
Merk Diatrict
Mardin County
Ut Fe
Tharatt
Nellie Hallett
District Court
Ana
Hallett
Lundy, Butler, Lundy & Wilson
Altorneya
Fred Il, Miller
Miss Patricia Flick
Frank Arnold
Henry Schultz
Russell
Curtis Wesplake
Portwood
Ohio
Floyd Lyon
Leonard Flick
Rockford, Il
Wayne Callaway
New Hampton
Lowell McCormick
Harold Neubauer
Seattle, Wash
Frank Neubauer
Mary Chrisman
Herald-Ledger
Dean Mitchell
Lawn Hill
Forrest Kusserow
Raymond Duncan
Reliable Party
Le-Rae Enterprises, Inc
50Th Avenue
North
Minneapolis
Minn
Herald - Index
Denniston & Partridge CO
C. R. Anthony CO
Jeans Sale
Terany Witl
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