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Advertising Pays Biggest: Lessons From Major Ad Sponsors
The article argues advertising pays when properly targeted and cites 1927 to 1929 data. It notes that fifteen largest national advertisers earned 22 percent higher profits than 1927 while total profits rose 147 percent for all large firms. It discusses testimonial ads and the value of human appeal, plus new lighted window displays and ultraviolets in display advertising.
MENTIONED IN THIS ARTICLE
Galveston News
Yusinet
Dred
Tvo
Iits
Om. Mh
Ratber
el S
Babson