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Dixon Telegraph in Dixon, Illinois

22 Aug 1989

Page 8

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Dixon Telegraph August 22, 1989 Page 8 old newspaper archives

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This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Dixon Telegraph

Location

Dixon, Illinois, United States of America

Date

Aug 22, 1989

Page

8

Wendy's launches campaign with founder Dave Thomas

Wendy's bets 120 million on a new advertising push starring founder Dave Thomas. The campaign revives the brand after a downturn, with Thomas touring 30 cities, greeting customers and promoting the fresh made to order menu. Analysts note early traffic gains and rising brand awareness as momentum returns.

MENTIONED IN THIS ARTICLE

New York UPI Wendy’s Dave Thomas Dublin Wendy’s International Corp Columbus Ohio Thomas Clara Peller Peller Wendy's John J. Rohs Wertheim Schroder & Co Hardee’s McDonald's Burger King Backer Spielvogel Bates Worldwide Inc Dave Jim McKennan East Farmingdale Long Island Wendy Kentucky Fried Chicken Brolick Jeff Flantroy
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Rock River Valley business in brief highlights local appointments

Hintz named agency manager overseeing Adams Brown and Schuyler counties in Illinois. previously led Logan County unit. Torchmark added to S P 500 index affecting Waddell & Reed. Dixon National Bank staffer Currens attended Illinois Bankers School at SIU Carbondale with two summers of required courses.

MENTIONED IN THIS ARTICLE

Hintz Rob E. Hintz Country Companies Insurance Adams, Brown Schuyler Tllinois Robert E. Hintz Dixon Logan County Lincoln Dixon High School Illinois State University Cheryl Andy Ryan Alex Quincy Waddell & Reed, Inc Standard and Poor's Corporation Torchmark Corporation Torchmark Waddell & Reed Kansas City Bradley T. Currens Dixon National Bank Illinois Banker’s School Southern Illinois University Carbondale Illinois Bankers Association Illinois Mark Morris WSDR WSSQ Sterling Morris Aurora Wspy-Fm Plano Wlbk-Am Wdbk-Fm DeKalb Wsdr-Am Wssq FM Barbara Wright Shaffer Wright LaSalle Rock River Valley
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Northwestern Steel taps Sherman & Associates for steel division ad

Northwestern Steel and Wire Company, based in Sterling, names Sherman & Associates as its advertising agency for the Steel Division. Charles H. Biermann, vice president of steel sales, announced the selection. Northwestern, a major producer of beams angles flats and channels, became 51 percent employee owned in 1988.

MENTIONED IN THIS ARTICLE

Sherman & Associates Northwestern Steel and Wire Company Charles H. Biermann Northwestern
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Also Mentioned on This Page

Harlan Sanders Sanders Colonel Emil Brolick S&p Currens Banker’s School Northwestern Names Ad Agency Li Stata Ald UK UCR Social Security
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