Promotion Is Key To Small Business Growth
Editor Merle Thorpe argues promotion or merchandising is the crucial difference between small shops that grow and those that don’t. He contrasts storekeepers who wait for customers with merchants who actively advertise and invite prospects, stressing budgeting 2 to 5 percent of sales for ongoing customer retention and new- customer attraction.
Pioneer Press Helped Conquer U. S. Frontier
Elmo Scott Watson reflects on how pioneering editors and printers carried the press westward, delivering community diary like newspapers in frontier days. He cites Dixon Ryan Fox on the press as social instrument and public service, while noting today’s editors uphold frontier traditions in country papers.
MENTIONED IN THIS ARTICLE
Elmo Scott Watson
Publishers’ Auxiliary
Great Mississippi
Great Plains
Dixon Ryan Fox
New York State Historical Society
Secret British weapon and Willkie publicity drive unfold
Reports describe a British anti aircraft shell that releases a dense inert gas forming an invisible balloon to tear aircraft apart. The James River fleet of 92 ships valued around eight million dollars may be sold to Britain with repairs costing about five million. A massive Willkie campaign led by Edgar Queeny plans nationwide propaganda before November.
MENTIONED IN THIS ARTICLE
Britain
Great Britain
Roosevelt
United States
James River
Virginia
Maritime Commission
Navy
U. S
Wendell Willkie
Republican National Committee
St. Louis
Edgar Queeny
Monsanto
Gardner Advertising Company
National Committee
Poor Discipline and the Parent Role in Trainng Kids
Kathleen Norris argues ill mannered children stem from weak parenting. A mother’s firm rules and timely discipline shape polite, confident children, while indulgence breeds tantrums. Examples show early limits and clear requests curb rude behavior and foster happier years.
MENTIONED IN THIS ARTICLE
Kathleen Norris
Miss Norris
Also Mentioned on This Page
Pelongst
Helen White
Sup “Smith Seft
Curtiss Field
THE
AIR Service
Mrs Jones
Highway 22
Hank Stevens
Merle Thorpe
Nation’s Business
Pioneer Press
U. S. Frontier
Washington, D.C
Missouri
Merry
Stimson
Ward Maris
War Department
Frank Fries
Illinois
House
Matt Neely
West Virginia
Kent Keller
Republican
Republican National
Willkie
Bell Syndicate
WNU
By Kathleen Norris
Mama
Little Cecil
Mabel
Kentucky
Don
Donald
Little Don
Big Don