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Newspaper
Dillon Examiner
Location
Dillon, Montana, United States of America
Date
Sep 01, 1926
Page
9
Griswold argues advertising is vital for merchants and storekeepers. He compares it to insurance against competition and mail order houses, detailing how to calculate a 3 percent ad spend from weekly household outlays and how joint newspaper campaigns plus periodic two page ads can raise town commerce. He urges practical steps, costs, and coordinated local support.
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