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Advertising and retail must adapt to a falling market
Charles H. Mackintosh warns 200 business leaders that postwar prosperity is over and a 25 year falling market will test retailers. He argues for better clerk training, simpler ads, and a cooperative campaign to raise sales skills, noting 55 percent of potential sales are killed by salespeople.
MENTIONED IN THIS ARTICLE
Great Falls
Ad Club
Charles H. Mackintosh
Associated Advertising Clubs of
Mackintosh
United States
Ayres
Statistical Department
France
Washington
Russia
Boston
America
United States Supreme Court
Elbert Hubbard
Arthur Freeman
New York
United States Bureau of Education