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Newspaper
Dillon Examiner
Location
Dillon, Montana, United States of America
Date
Jan 20, 1904
Page
7
The article argues that carefully targeted souvenirs and mailings outperform cheap freebies. It urges selective mailing lists, facsimile letters, and aligning newspaper ads first, then novelties. It stresses thinking creatively, testing copy, avoiding inside jargon, and treating advertising as an investment to gain goodwill and defend market position.
The petition, signed by all Chicago livestock commission houses at Union Stock Yards, asks the general managers association to restore return transportation for livestock shipments. It argues the current rule harms Chicago trade and may force owners to ship only short hauls, urging reasonable safeguards to keep proper consignments moving to consignees.
Lee Lung a Chinese resident of Dillon fell Thursday morning while washing windows at the Provost and Ripley saloon. The ladder slipped so he plunged to the cement walk, injuring his back and leaving him briefly paralyzed. He was cared for at the Chinese laundry near The Examiner office. A large window in the saloon front was smashed.
Bell officials announce expansion of the farmers circuit in Beaverhead County. Plans include seven instruments at the Birchdale ranch and a line to Farlin Camp Birch Creek to Apex and Bond en route. New connections expected on J B Morse and Banack lines boosting Dillon area service.
Former Senator Lee Mantle announces Montana day at the St Louis World's Fair on June 14 1904. Governor Toole Senator Mantle Major Maginnies and Miss Cruse lead events with open house planned for Montana visitors and a reception by the women's auxiliary committee with refreshments and decorations.
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