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Newspaper
Delaware County Daily Times
Location
Chester, Pennsylvania, United States of America
Date
Jun 13, 1979
Page
16
Nationwide taste tests compare MERIT 1005 with leading high tar cigarettes. Majority of 100s smokers rate MERIT 1005 as equal or better in taste. Interviews with current MERIT 100s smokers show consistent satisfaction with the low tar product.
A survey of MERIT 100 smokers shows 85 percent found it an easy switch from high tar brands and an overwhelming majority did not miss their former brands. The brand claims MERIT 100s deliver the flavor of high tar while satisfying smokers over long periods, presenting it as the first real alternative for high tar smokers.
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