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Cigarette Market Shifts to Low Tar and Flavor Enhancers
The U S tobacco industry pivots to low tar brands and added flavorants as a major market shift. Reynolds leads with Vantage while rivals like Merit Kent Golden Lites and Pall Mall pursue lower tar claims, boosting advertising spend and reshaping consumer taste perceptions amid health concerns and regulatory pressure.
MENTIONED IN THIS ARTICLE
N.Y
Winston-Salem
N.C
R.J. Reynolds Tobacco Co
John Shore
Shore
Thomas Sandesir
Reynolds
United States
American Cancer Society
Kings
Federal Trade Commission
National Cancer Institute
Gio B. Gori
Institute
Division of
Cancer Cause and Research
United States Public Health Service
Merit
Kent Golden
Philip Morris