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Faith Popcorn Aims To Reform Advertising Truths
Faith Popcorn, 26, vice president and creative director at Smith Greenland Agency, pursues honest ads that reflect real life. She travels with market research to talk with housewives, laundry workers, and families, arguing ads must show measurable results and improvements in daily living.
MENTIONED IN THIS ARTICLE
Eve Sharbutt
NEW York (Ap
Faith Popcorn
Faith
Popcorn
Plotkin
Smith Greenland Agency
Fluke
Therm
Commerciad
Harvard
Dory