Cigarette Ads Face TV Industry Self Regulation Changes
The Cigarette Advertising Code curbs tobacco sponsors on TV and radio aimed at under 21 viewers. The Beverly Hillbillies lost a sponsor, RJ Reynolds, for not meeting code rules, marking a historic adherence shift in a program once heavily sponsored. The industry acts after two years of self regulation to restrict audience eligibility.
MENTIONED IN THIS ARTICLE
Cynthia Lowry
NEW York
Beverly Hillbillies
Clampett Family
R.J. Reynolds 'Tobacco Co
Cbs-Tv
Nielsen
Winston Cigarettes
CBS
Hillbillies
Buddy Ebsen
Jeff
Max Baerrear
Donna Douglas
Irene Ryan
AP Newsfeatures
Cigarette Ad Rules Shift TV Scenes To Curb Youth Appeal
The Nielsen study shows a rise in audience to 30 million in 1964, prompting tighter tobacco advertising rules. The code restricts how smoking is portrayed on screen, bans youth-looking actors, and prevents implying smoking benefits. Broadcasters and networks adjust plots and sponsor strategies to limit appeal to underage viewers.
MENTIONED IN THIS ARTICLE
Try
Nielsen Report
Al-J
Washington
New Jersey
Robert B. Meyner
Indus Lis
National Association of Broadcasters
Iai
Stockton Helffrich
New York
Helffrick
CBS
Frank Smith
Pensor
Reynolds
Tobacco Company
Beverly Hillbillies
Nielsen
Clampett
Two Virginians Die In Action In Vietnam
Defense Department lists two Virginians killed in Vietnam Army Pfc. Henry A. Johnson of Rich mond and Marine Lance Cpl. Frank Hardy, husband of Mrs. Frank Hardy of Portsmouth. The notice identifies their statuses and addresses with no further detail.
MENTIONED IN THIS ARTICLE
Washington
Defense Department
Vietnam
Army
Henry A. Johnson
Matilda
Code Johnson
Sumpter St. Rich
Marine Lance Cpl
Frank ©. Hardy
Frank
Hardy
Ington Drive
Portsmouth
Loneliness in Sikkim echoes rock spirit and hope
In Gangtok, Sikkim, AP reports political and economic isolation persists under India’s 1950 treaty. Chogyal Palden Thondup Namegyal seeks revision while noting dependence on India for defense. Developmentpires include per capita income around $100, roads, schools, and a small industrial base, with aid from 14 million to 90 million rupees planned over five years.
MENTIONED IN THIS ARTICLE
Myron L. Belkind
Gangtok
Sikkim
Himalayas
India
International Postal Union
United Nations
Palden Thondup Namegyal
Chogyal
Tibet
Hope Cooke
New York City
Bhutan
Sikcil
Associated Press
the Chagyal
Fatted Calf To Be Offered To Gov Godwin In Richmond
A fatted calf will be offered to Governor Godwin in Richmond on Monday during June Dairy Month events. The calf will be presented at a luncheon while still on the hoof, named Rock by Governors June Dairy maid. Bred by Barkby Holstein Farm Bridgemate owned by John B. Wampler and Nelson Gardner. Carol Ann Atmacost of Upperco Maryland the national dairy princess will assist. James Porterfield founder of Barter Theater will give the luncheon speech. Porterfield is honorary state dairy month chairman.
MENTIONED IN THIS ARTICLE
Richmond
Carol Ann Atmacost
Upperco
Robert Porterfield
Barter Theater
Porterfield
Also Mentioned on This Page
Fey Fore
Orbit
Renashi
Macin
Texas
Lil Brown Jug
Danville
James Bond
Casino Royale
Boston
James
Bond
Oon and
Claysoy
Walt Disney
Shaggy Dog
the Absent Minded Professor
Mostel
Phil Silvers
Jack Gilford
Buster Keaton
Madly
Frank Pratt
Devil's Angels
Main St
Virginia
Kim Asbury
Leaksville
Martinsville
Roxboro
Reidsville
Cho
Metrovalyc
Jennifer Jones
Michael Parks
Glewa Ford Ce
Gov. Godwin
SOUTH_ el doe rem
Lord
Eames
Adam
APPLE
Zenith
Oakwood Furn
Piney Forest Road
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