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Agencies wary as prime time sex boosts ad risks
In Los Angeles agencies warn about airing the sex heavy soap Soap on ABC prime time. Executives from Foote, Cone & Belding and Batten, Barton, Durstine & Osborne say sponsors avoid negative associations and prefer safer shows. ABC reports bullish sales while some clients pause driven by audience sensitivity and content. In Irving Texas a blind spelling bee champion, Phillip Blankenship, is noted with braille edition projects aiding visually impaired students nationwide.
MENTIONED IN THIS ARTICLE
Los Angeles
Barella
Sunkist
Madeline Nagel
Foote, Cone & Belding-Honig
Suzuki Motorcycles
Mazda Automobiles
ABC
Nagel
Suzuki
Starsky and Hutch
Baretta
R.E. Johnson
Walter Thompson
Jack McQuefn
Foote, Cone & Belding
Ms. Nagel
Irving, Tex
Phillip Blankenship
T.J. Lee
Blankenship
Bob Levenson
Batten, Barton, Durstine & Osborne