Merit's Enriched Flavor Wins With 9 Mg Tar Claim
Philip Morris touts MERIT as a low tar cigarette delivering taste via an Enriched Flavor discovered by analyzing over 2000 smoke components. Tests compare MERIT to 11 mg to 15 mg tar brands, claiming more taste even with 60 percent more tar in competitors. The ad notes 9 mg tar and 0.7 mg nicotine per cigarette and includes Surgeon General health warning.