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FTC Chair warns agency must not become super consumer research bureau
Washington AP reports FTC Chairman Miles W. Kirkpatrick urges restraint on an advertising substantiation program. He says it should not evaluate products as a consumer research authority, but rather compel substantiation for factual claims and inform Congress on advertising legislation. He notes potential enforcement and industry-by-industry application, while ruling out a taste arbiter role.
MENTIONED IN THIS ARTICLE
FTC
Super Consumer’s Research’ Bureau
Washington
Federal Trade Commission
Miles W. Kirkpatrick
Kirkpatrick
Associated Press
Congress
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