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Hardee's Eyes Experimental Units Along Interstate Highways
AP News Special by Melvin Lang details Hardee's rapid growth from a $1200 startup to about 600 units and a $85 million value, with plans to test six interstate fast food outlets in North Carolina, South Carolina, and Virginia. It covers management evolution, data tracking, and a push toward a national expansion while noting failures like the fried chicken venture.
MENTIONED IN THIS ARTICLE
Interstate Hightays
Hardee’s
Melvin Lang
Associated Press
Rocky Mount
N.C
Hardee's Food Systems
Hardee's
North Carolina
South Carolina
Virginia
Hardee
Leonard Rawls
Rawls
Gardner
Rawls & Gardner
Little Mint
Harden's
Florida
Driveins
Sandy’s
Midwest